Pilot Program Now Full • Pre-Orders Now Open for Early Delivery

Pilot Program Now Full • Pre-Orders Now Open for Early Delivery

About Ori Cattle

Built by Ranchers

Ori Cattle was born from frustration with expensive, complicated systems that didn't work. We set out to build something different.

Dynamic picture of a cyclist riding downhill

Our Story

In the bitter cold of a Saskatchewan winter night, watching over a calving cow, our founder realized there had to be a better way. Traditional ear tags couldn't tell you when a cow was about to calve. None of the available solutions were built for real ranch conditions—so we decided to build the system we wished existed.

We partnered with Ori Technologies, a leader in emotional AI and behavioral analysis, to bring enterprise-grade machine learning to livestock management. The result is a tag that's rugged enough for Saskatchewan winters and smart enough to predict calving 48 hours in advance.

Today, Ori Cattle is helping ranchers across North America reduce calf mortality, improve breeding success, and spend less time worrying.
We're still a small team based in Saskatchewan, still run by people who
check their own cattle every morning.

Principles

Principles

Principles

Our Values

These principles guide every decision we make.

Rancher First

Every decision we make starts with one question: Does this help ranchers? Our team includes active ranch families who understand the challenges firsthand.

Rancher First

Every decision we make starts with one question: Does this help ranchers? Our team includes active ranch families who understand the challenges firsthand.

Rancher First

Every decision we make starts with one question: Does this help ranchers? Our team includes active ranch families who understand the challenges firsthand.

Community Driven

We build with ranchers, not for them. Our early adopters and production partners directly influence product development and feature prioritization.

Community Driven

We build with ranchers, not for them. Our early adopters and production partners directly influence product development and feature prioritization.

Community Driven

We build with ranchers, not for them. Our early adopters and production partners directly influence product development and feature prioritization.

Innovation with Purpose

Technology for technology's sake doesn't interest us. We only build features that solve real ranch problems and deliver measurable ROI.

Innovation with Purpose

Technology for technology's sake doesn't interest us. We only build features that solve real ranch problems and deliver measurable ROI.

Innovation with Purpose

Technology for technology's sake doesn't interest us. We only build features that solve real ranch problems and deliver measurable ROI.

Built to Last

Our tags are designed for a lifetime of use. No planned obsolescence, no forced upgrades. Just reliable, reusable technology that works.

Built to Last

Our tags are designed for a lifetime of use. No planned obsolescence, no forced upgrades. Just reliable, reusable technology that works.

Built to Last

Our tags are designed for a lifetime of use. No planned obsolescence, no forced upgrades. Just reliable, reusable technology that works.

Foundations

Foundations

Foundations

Our Foundation

A unique combination of ranching experience and cutting-edge technology.

Founded by Ranch Families

Started in 2023 by fourth-generation ranchers who were tired of expensive, complicated tracking systems that didn't work in real ranch conditions.

Founded by Ranch Families

Started in 2023 by fourth-generation ranchers who were tired of expensive, complicated tracking systems that didn't work in real ranch conditions.

Founded by Ranch Families

Started in 2023 by fourth-generation ranchers who were tired of expensive, complicated tracking systems that didn't work in real ranch conditions.

Backed by Ori Technologies

Leveraging enterprise-grade AI and machine learning infrastructure to bring cutting-edge insights to livestock management.

Backed by Ori Technologies

Leveraging enterprise-grade AI and machine learning infrastructure to bring cutting-edge insights to livestock management.

Backed by Ori Technologies

Leveraging enterprise-grade AI and machine learning infrastructure to bring cutting-edge insights to livestock management.

Tested in the Harshest Conditions

Every tag undergoes rigorous testing in -40°C winters, scorching summers, mud, water, and everything in between.

Tested in the Harshest Conditions

Every tag undergoes rigorous testing in -40°C winters, scorching summers, mud, water, and everything in between.

Tested in the Harshest Conditions

Every tag undergoes rigorous testing in -40°C winters, scorching summers, mud, water, and everything in between.

Ready to join us?

Join 100+ ranchers across North America using Ori to reduce losses and improve herd health.

Drone shot of a running track at night

Ready to join us?

Join 100+ ranchers across North America using Ori to reduce losses and improve herd health.

Drone shot of a running track at night

Ready to join us?

Join 100+ ranchers across North America using Ori to reduce losses and improve herd health.

Drone shot of a running track at night