Development & Deployment Details

January Is Now the Target

We previously estimated that customer deployment would begin in March 2027. Based on changes made to our production approach and the progress now being made across the system, we are moving that estimate forward to January 2027.

One of the biggest changes has been simplifying how the V1 tag moves into production. Rather than continuing down a longer custom-development path for every component, we have been able to work from existing hardware designs that meet the requirements of this stage of the Ori platform. That gives us a more direct path from production through testing and, ultimately, into customers’ hands.

We have also selected a production route that provides a faster manufacturing turnaround. There are additional logistics involved in bringing equipment into both Canada and the United States, but the reduced production timeline makes the earlier deployment target possible.

What January Deployment Means

Our current plan is for inventory to arrive in Canada and the United States and then move through domestic carriers to customers.

Paid-in-full Pilot Program orders will be prioritized for fulfillment, with older completed orders receiving priority based on how long they have been waiting. Our preference is to fulfill as many customer orders as possible together once inventory arrives, although the final sequence may depend on production quantities, freight arrivals and how inventory is divided between the two countries.

For that reason, January should be viewed as the point at which we currently expect customer deployment to begin, rather than a guarantee that every outstanding order will arrive on the same date.

As those logistics become firm, customers will receive more specific information about shipping and anything they need to prepare before their equipment arrives.

The Tags Are Already Talking to the Ori Platform

There has also been progress on the software side that is less visible than manufacturing but just as important.

We have now been able to work with the data being transmitted by the tags and validate several of the fundamentals needed for the system to operate; including how frequently information is reported, the structure and size of the data being transmitted, its connection into our cloud environment, and how that information ultimately appears inside the Ori application.

That work matters because deployment is not simply a matter of manufacturing an ear tag. The information collected in the field needs to travel through the system and arrive in a form that can actually be used by the producer.

There is still testing and integration work to complete before deployment, but having those pieces communicating as intended gives us substantially more information than we had when the March estimate was established.

Why We’re Looking at a Collar

We are also beginning to evaluate a collar as a possible future addition to the Ori platform. This isn't intended to replace the ear tag. A collar provides room for hardware and capabilities that are more difficult to incorporate into a small ear-worn device. Of particular interest are location-based features such as GPS and geofencing, which are among the capabilities producers have repeatedly asked us about.

The trade-off is cost. Livestock collars are generally considerably more expensive than ear tags, which means usefulness in the field has to justify that difference. That is what we want to evaluate before deciding how, or whether, a collar fits into Ori's longer-term offering. We would rather test the option and understand where it genuinely makes sense than announce a product simply because the technology is available.

A New Resource Is Coming to Ori Cattle!

Not every update we want to share fits naturally into a product-development announcement. We’re therefore building a blog and industry resource section here on the Ori Cattle website.

The goal is broader than company news. We want it to become a place where producers can find relevant information affecting cattle and livestock operations. Whether that is newly released research, animal-health information, regulatory or agency reports, developments affecting the global cattle industry, or other subjects worth putting on producers’ radar.

Where appropriate, we’ll point readers back to the original reports and sources so they can dig further into the information themselves.

We expect to begin publishing there soon!

To inquire about placing an order or ask a question about an existing order, please email office@oricattle.ca.

For existing orders, please include your order or invoice number so we can look into it directly.